 |
|
al berrios & co. CONSUMER STRATEGIES REPORT 12.16.03: 35% of T.V. Viewers Watch Show From Word of Mouth
THIS WEEK'S CONTENTS ARE:
***********************************
[1] UPDATES: Happy Holidays!
[2] MEDIA: Thirty-Five Percent of General U.S. T.V.
Viewing Population Is Prompted to Watch By Word of Mouth; 23.81% From On-Air
Ads; 9.52% From Billboards
[3] TRADE EVENT: UBS 31ST Annual Media Week
Conference, + + + +
[4] PREDICTION: "Abercrombie + Fitch will
encounter problems in 8-10 yrs"
QUOTATION OF THE
WEEK
***********************************
al berrios & co. research associate: "How do you hear or find out about
the TV shows that [you] are watching?"
18 year old female from Michigan replies: "i just hear from [friends] or
just see [commercials] on tv."
Disclaimer:
The recommendations, commentary and opinions published herein are based on public
information sometimes referenced via hyperlinks. Any similarities or likeness
to any ideas or commentary from any other sources not referenced is purely coincidental.
al berrios & co. cannot control any results occurring from advice obtained
from this publication nor any opinion(s) conveyed by any reader of this publication.
(c) 2001-2005. All Rights Reserved. al berrios & company, inc. Published
by al berrios & co. This Report may not be reproduced or redistributed in
any form without written permission from al berrios & co., subject to penalty.