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Circulation
vs. Readership
Unlike the journalism of just 10 years ago, the economics of news
gathering has changed with the advent of the internet and abundant
syndication opportunities. Read
our report on what to do. |
- Our latest thinking on
the media industry
- Review broadcasting, publishing, entertainment, new media, and cable/wireless/telecom companies
- Our research on
the media industry
More: Our collection
of research and reports on the publishing sector
- Our latest thinking
on consumer media habits
- Our coverage
of the latest trends in the media industry
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Our Media + Communications Industries Practice combines proprietary research from our behavioral research centers to advise senior executives on optimal organizational structures, audience fragmentation, marketing and media strategy auditing, pricing models, acquisition and retention strategies, shifts in what's decent, web 2.0 and convergence, pirating and privacy, and shareholder activism.
There's a lot going on in your industry for you to get caught off guard. Anticipate what else might be lurking around the corner, engage
us.
- Redefining the Classifieds Advertising Model More Profitably for an Iconic West Coast Newspaper
- Making Sense of the Online Video Consumer for a Niche Cable Network
- Rebuilding a Record Label's Marketing Department With a Better Talent Management Model
- Forbes.com / Comedy
Central
- Arista Records
/ Worth Magazine
- Reporters: Deroy
Murdock, Ed Wong |