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Media convergence was supposed to change how marketers reached consumers. It was supposed to show marketers that it didn't matter what media they spent the most on because consumers only cared about the content, when and where they wanted it.
Capitalizing on this new consumer paradigm, our firm has developed a new targeting model, HEX Targeting™, based not on the media consumers are involved with, but with the content. In other words, by understanding how much time consumers are spending reading, listening, and viewing, they have a crucial new criteria to consider in their marketing investments, freeing them from the limitations of targeting only via media and its cost.
Contact
us to inquire how al berrios & co. can advise you on targeting by Human Experience.
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