Billions are spent by governments to attract them. Billions more are spent by industry to serve them. They single-handedly generate the entire GDP of many nations without natural resources and they are willing to spend, seemingly without rational thought, nearly twice as much wherever they go as they do back home. Tourism is undeniably a powerful economic force; but how does it become so powerful?

The forces that compell a person to tour are easily overlooked when tourism marketing is so effective, but in economically developing geographies, where the allure of touring for leisure still needs to be presented in relevant context, organizations that depend on tourism cannot afford to depend on what worked in home markets. Leisure is defined by the demand side, not the supply, and consequently, it is too fragmented and costly to profit from unless an organization understands and plans based on behavior, not logistics. Contact us today to get an alternative perspective on tourist behavior.